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bluenile.com

Website review bluenile.com

 Generated on October 29 2018 16:36 PM

Old statistics? UPDATE !


The score is 54/100

Download PDF Version

SEO Content

Title

Blue Nile: Diamond Jewellers – Engagement, Wedding Rings & Fine Jewellery



Length : 73

Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description

Blue Nile is the world's leading diamond jeweller online for engagement and wedding rings. Expect lower markups and higher quality fine jewellery. Free Shipping.



Length : 161

Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords



Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
H1 H2 H3 H4 H5 H6
1 26 0 1 0 0
  • [H1] EXPLORE BLUE NILE Germany
  • [H2] SHOP ENGAGEMENT RINGS
  • [H2] SHOP GIFTS
  • [H2] Engagement Rings
  • [H2] Women's Wedding Rings
  • [H2] Men's Wedding Rings
  • [H2] Diamond Jewellery
  • [H2] Gemstone Jewellery
  • [H2] Earrings
  • [H2] Necklaces
  • [H2] Build Your Own Diamond Jewellery
  • [H2] All Jewellery
  • [H2] Beautiful Diamonds, Beautiful Prices
  • [H2] Love Makes it Unique
  • [H2] Build Your Own Ring®
  • [H2] Build Your Own Ring®
  • [H2] SEARCH FOR DIAMONDS
  • [H2] Spotlight: Customer Creations
  • [H2] GIFTS THEY'LL LOVE
  • [H2] FOR HER
  • [H2] FOR HIM
  • [H2] ANNIVERSARY GIFTS
  • [H2] Have a question?
  • [H2] WHY BLUE NILE
  • [H2] OUR BRAND PROMISE
  • [H2] EXTRAORDINARY VALUE
  • [H2] SEE OUR REVIEWS
  • [H4] Product selection may have changed due to availability
Images We found 53 images on this web page.

3 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 24%

Good, this page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no Iframes detected on this page.

URL Rewrite Bad. Your links have query string.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 181 links including 0 link(s) to files



Anchor Type Juice
Privacy Policy Internal Passing Juice
Free Shipping On Every Order Internal Passing Juice
Sign In Internal Passing Juice
Wish List Internal Passing Juice
Diamonds Internal Passing Juice
Diamond Shape Internal Passing Juice
Astor By Blue Nile™ Internal Passing Juice
Coloured Diamonds Internal Passing Juice
Build Your Own Internal Passing Juice
Ring Internal Passing Juice
Earrings Internal Passing Juice
Pendant Internal Passing Juice
Learn Internal Passing Juice
How Shape Affects Price Internal Passing Juice
Learn About the 4Cs Internal Passing Juice
Ethically Sourced Internal Passing Juice
Service & Value Internal Passing Juice
Diamond Price Match Internal Passing Juice
Start with a diamond Internal Passing Juice
Start with a setting Internal Passing Juice
Shop Rings By Shape Internal Passing Juice
Engagement Ring Styles Internal Passing Juice
WOMEN'S RINGS Internal Passing Juice
Diamond Internal Passing Juice
Eternity Internal Passing Juice
Platinum Internal Passing Juice
Rose Gold Internal Passing Juice
Yellow Gold Internal Passing Juice
White Gold Internal Passing Juice
Top 10 Rings Internal Passing Juice
MEN'S RINGS Internal Passing Juice
Platinum Internal Passing Juice
Tungsten Internal Passing Juice
Rose Gold Internal Passing Juice
Yellow Gold Internal Passing Juice
White Gold Internal Passing Juice
Top 10 Rings Internal Passing Juice
DESIGNER RINGS Internal Passing Juice
Monique Lhuillier Internal Passing Juice
Truly Zac Posen Internal Passing Juice
ANNIVERSARY & GIFTS Internal Passing Juice
Bridal Jewellery Internal Passing Juice
Wedding Party Gifts Internal Passing Juice
Jewellery Internal Passing Juice
EARRINGS Internal Passing Juice
Build Your Own Internal Passing Juice
Diamond Internal Passing Juice
Gemstone Internal Passing Juice
Pearl Internal Passing Juice
Precious Metals Internal Passing Juice
BRACELETS Internal Passing Juice
Diamond Internal Passing Juice
Gemstone Internal Passing Juice
Pearl Internal Passing Juice
Precious Metals Internal Passing Juice
NECKLACES Internal Passing Juice
Build Your Own Internal Passing Juice
Diamond Internal Passing Juice
Gemstone Internal Passing Juice
Pearl Internal Passing Juice
Precious Metals Internal Passing Juice
RINGS Internal Passing Juice
Diamond Internal Passing Juice
Gemstone Internal Passing Juice
Wedding Internal Passing Juice
Engagement Internal Passing Juice
Jewellery Internal Passing Juice
Birthstone Internal Passing Juice
Designer Internal Passing Juice
New Arrivals Internal Passing Juice
Sale Internal Passing Juice
Under EUR 130 Internal Passing Juice
Birthstone Jewellery Internal Passing Juice
Top Ten Gift Ideas Internal Passing Juice
Earrings Internal Passing Juice
Necklaces Internal Passing Juice
Bracelets Internal Passing Juice
Diamond Jewellery Internal Passing Juice
Gemstone Jewellery Internal Passing Juice
Pearl Jewellery Internal Passing Juice
Gifts for Her Internal Passing Juice
Gifts Under EUR 130 Internal Passing Juice
Gifts By Occasion Internal Passing Juice
Anniversary Internal Passing Juice
Graduation Internal Passing Juice
Wedding Party Gifts Internal Passing Juice
Education Internal Passing Juice
Learn About Diamonds Internal Passing Juice
Learn About the 4Cs Internal Passing Juice
Cut Internal Passing Juice
Colour Internal Passing Juice
Clarity Internal Passing Juice
Carat Internal Passing Juice
Astor by Blue Nile™ Internal Passing Juice
Conflict-Free Diamonds Internal Passing Juice
Diamond Upgrade Program Internal Passing Juice
Shape Price Comparison Internal Passing Juice
Learn About Jewellery Internal Passing Juice
Metal Education Internal Passing Juice
Engagement Ring Guide Internal Passing Juice
Wedding Ring Guide Internal Passing Juice
Ring Size Help Internal Passing Juice
Service & Value Internal Passing Juice
Jewellery Insurance Internal Passing Juice
SHOP ENGAGEMENT RINGS Internal Passing Juice
SHOP GIFTS Internal Passing Juice
- External Passing Juice
Engagement Rings Internal Passing Juice
Women's Wedding Rings Internal Passing Juice
Men's Wedding Rings Internal Passing Juice
Diamond Jewellery Internal Passing Juice
Gemstone Jewellery Internal Passing Juice
Earrings Internal Passing Juice
Necklaces Internal Passing Juice
Build Your Own Diamond Jewellery Internal Passing Juice
All Jewellery Internal Passing Juice
Shop Diamonds Internal Passing Juice
START WITH A SETTING Internal Passing Juice
START WITH A DIAMOND Internal Passing Juice
Learn More Internal Passing Juice
LEARN MORE Internal Passing Juice
FOR HER Internal Passing Juice
FOR HIM Internal Passing Juice
ANNIVERSARY GIFTS Internal Passing Juice
OUR BRAND PROMISE Internal Passing Juice
EXTRAORDINARY VALUE Internal Passing Juice
SEE OUR REVIEWS Internal Passing Juice
- Internal Passing Juice
- Internal Passing Juice
- Internal Passing Juice
- Internal Passing Juice
Customer Service Internal Passing Juice
FAQs Internal Passing Juice
Help Topics Internal Passing Juice
Order Status Internal Passing Juice
30 Day Returns Internal Passing Juice
Conflict Free Diamonds Internal Passing Juice
Diamond Price Matching Internal Passing Juice
Diamond Upgrade Program Internal Passing Juice
Free Lifetime Warranty Internal Passing Juice
Free Secure Shipping Internal Passing Juice
Free Gift Packaging Internal Passing Juice
Our Services Internal Passing Juice
What We Believe Internal Passing Juice
Quality & Value Internal Passing Juice
Customer Reviews Internal Passing Juice
Industry Awards Internal Passing Juice
In the News Internal Passing Juice
Careers Internal Passing Juice
Choosing a Diamond Internal Passing Juice
Know the 4Cs Video Internal Passing Juice
Astor by Blue Nile™ Internal Passing Juice
Precious Metals Internal Passing Juice
Gemstone Guide Internal Passing Juice
Birthstone Guide Internal Passing Juice
Pearl Guide Internal Passing Juice
Engagement Rings Internal Passing Juice
Wedding Rings Internal Passing Juice
Find Your Ring Size Internal Passing Juice
- Internal Passing Juice
Continue shopping Internal Passing Juice
- Internal Passing Juice
- Internal Passing Juice
Terms & Conditions Internal Passing Juice
Site Map Internal Passing Juice
Astor By Blue Nile™ Internal Passing Juice
Shop All Engagement Internal Passing Juice
Build Your Own Ring ® Internal Passing Juice
Designer Engagement Rings Internal Passing Juice
Shop All Wedding Rings Internal Passing Juice
Designer Wedding Rings Internal Passing Juice
Wedding Anniversary Gifts Internal Passing Juice
Wedding Party Gifts Internal Passing Juice
Diamond Jewellery Internal Passing Juice
Shop All Gifts Internal Passing Juice
Birthstone Jewellery Internal Passing Juice
Top Ten Under EUR 130 Internal Passing Juice
SALE Internal Passing Juice
Diamond Internal Passing Juice
Wedding Rings Internal Passing Juice
Jewellery Internal Passing Juice

SEO Keywords

Keywords Cloud diamond jewellery nile engagement gifts ring blue rings shop wedding
Keywords Consistency
Keyword Content Title Keywords Description Headings
diamond 36
jewellery 30
rings 30
engagement 24
shop 23

Usability

Url Domain : bluenile.com
Length : 12
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document

Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 16
Warnings : 2
Email Privacy Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files (more than 4).
Perfect, your website has few JavaScript files.
Perfect, your website takes advantage of gzip.

Mobile

Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap Great, your website has an XML sitemap.

https://www.bluenile.com/sitemap-pages-index
Robots.txt http://bluenile.com/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights


65 / 100    Speed
  Should Fix:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Optimize CSS Delivery of the following:

  • https://bnsec.bluenile.com/bnsecure/static/main-shell.9c041d607fc7f81d5cdd6c0c875b6cff.css
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 1.7KiB (48% reduction).

  • Compressing https://storage.googleapis.com/bluecore_addons/blue_nile.ju.js could save 1.3KiB (54% reduction).
  • Compressing https://vms.boldchat.com/aid/622918153637764063/bc.pv?script=true&securevm=true&blur=false&vm=true&poll=65000&swidth=1081.5&sheight=1921.5&sdpi=252&url=https%3A%2F%2Fwww.bluenile.com%2F&wdid=3855064483794580490&1540831009995&_bcvm_vrid_=true&_bcvm_vid_3855064483794580490=1540831009996Sundefined&_bcvm_vrid_3855064483794580490=1540831009997Sundefined&&hasbutton=false&fcbdid=7216074215047467380 could save 392B (35% reduction).
Show how to fix
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://www.google.com/recaptcha/api.js?onload=recaptchaInit&render=explicit&hl=en (5 minutes)
  • https://fullstory.com/s/fs.js (10 minutes)
  • https://d.impactradius-event.com/A1271727-cd78-462a-9184-4283b22f49261.js (15 minutes)
  • https://www.googletagmanager.com/gtm.js?id=GTM-SFQJ&l=__googleTagManager (15 minutes)
  • https://connect.facebook.net/en_US/fbds.js (20 minutes)
  • https://triggeredmail.appspot.com/triggermail.js/blue_nile.js (60 minutes)
  • https://www.google-analytics.com/plugins/ua/ec.js (60 minutes)
  • https://www.googleadservices.com/pagead/conversion_async.js (60 minutes)
  • https://js-agent.newrelic.com/nr-918.min.js (2 hours)
  • https://www.google-analytics.com/analytics.js (2 hours)
Show how to fix
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 3KiB (11% reduction).

  • Minifying https://www.bluenile.com/ could save 3KiB (11% reduction) after compression.
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 694B (34% reduction).

  • Minifying https://connect.facebook.net/en_US/fbds.js could save 694B (34% reduction) after compression.
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 64.1KiB (19% reduction).

  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/Customer_Service_Bubbles?$MODRN_Guide_sml_2x$&rgn=6900,300,0,3100 could save 7.3KiB (32% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/Astor_Group_Loose_Blue_LOGO_HP_SMALL?$MODRN_focus_sml_2x$&rgn=7100,300,0,8000 could save 6.8KiB (23% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/30609_HERO_A_020917_SOC_2?$MODRN_focus_sml_2X$&rgn=2050,150,2,2350 could save 5.4KiB (22% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/58126_50751_66122_17936_Fall_Lifestyle_Couple4_Shot_5A_069?$MODRN_Gift_sml_2x$&rgn=2900,700,2,3000 could save 4.8KiB (17% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/50766_6567_9876_BN_Fall_Lifestyle_Couple2_Shot_10_FILM_1?$MODRN_Gift_sml_2x$&rgn=1050,800,2,1100 could save 4.7KiB (14% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/70841_62864_49651_BN_Fall_Lifestyle_Couple1_Shot_1C1_116?$MODRN_Gift_sml_2x$&rgn=3950,600,2,1000 could save 4.2KiB (18% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/HOL_2018_Wk44_71072_71069_68096_Gifting_Hero_Engagement_Segment_Page_MOB?$MODRN_HP_Hero_sml_2x$&rgn=5900,1000,0,3600&hei=388 could save 3.7KiB (15% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/HOL_2018_Wk44_71012_71402_71385_FULL?$MODRN_Story_sml_2x$&rgn=3850,1500,0,2600&wid=600&hei=500 could save 3.2KiB (21% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412982/cat-2147412982-1.jpg could save 2.2KiB (26% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412981/cat-2147412981-1.jpg could save 2.1KiB (24% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412979/cat-2147412979-1.jpg could save 2.1KiB (24% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412978/cat-2147412978-1.jpg could save 1.8KiB (26% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412980/cat-2147412980-1.jpg could save 1.7KiB (30% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/2018_NOV_DEC_BYOR_71043_A?$MODRN_BYO_sml_2x$&rgn=1300,720,0,4450&wid=268&hei=478 could save 1.6KiB (15% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412977/cat-2147412977-1.jpg could save 1.4KiB (26% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412976/cat-2147412976-1.jpg could save 1.3KiB (26% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/59363_66730_66494_HERO_A_052918_flipped1?$MODRN_Cat_sml_2x$&rgn=2260,1950,0,3400 could save 1KiB (23% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/bn_available_minimized-idle_us_v2?&fmt=png-alpha could save 664B (29% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/67646_58200_60463_HERO_A_061418?$MODRN_Cat_sml_2x$&rgn=3500,750,0,3300 could save 656B (11% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/49975_HERO_A_061418?$MODRN_Cat_sml_2x$&rgn=3000,0,0,4500 could save 624B (18% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/2_HERO_A_061418?$MODRN_Cat_sml_2x$&rgn=3860,100,0,4000 could save 597B (15% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/52513_HERO_A_061418?$MODRN_Cat_sml_2x$&rgn=2500,300,0,2700 could save 568B (16% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/43511_HERO_A_061418?$MODRN_Cat_sml_2x$&rgn=3400,0,0,4400 could save 556B (15% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/BN_Midnight_Wordmark_Medium_100E31?&fmt=png-alpha could save 544B (16% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/40779_HERO_A_0618_EARRING_SLAT1?$MODRN_Cat_sml_2x$&rgn=3100,1300,0,3000 could save 542B (18% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_PEAR_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1200,530,0,2000 could save 508B (11% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/EMPTY_PENDANT_Hero_080718_BYO_slat1?$MODRN_Cat_sml_2x$&rgn=3400,1200,0,4300 could save 504B (12% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_OVAL_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1340,320,0,1900 could save 469B (11% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_OVAL_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1340,-320,0,2900 could save 345B (13% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_PEAR_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1200,-130,0,3000 could save 344B (13% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_CUSHION_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1160,-380,0,2300 could save 333B (12% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_R0UND_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1600,-310,0,2500 could save 333B (11% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_HEART_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1130,-720,0,2900 could save 315B (11% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_ASSCHER_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1100,-600,0,2500 could save 308B (11% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_MARQUISE_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1100,-310,0,2900 could save 305B (11% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_RADIANT_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1480,-440,0,2650 could save 304B (12% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_EMERALD_HERO_A_042318?$MODRN_DiaBar_sml_2x$&rgn=1240,-300,0,2500 could save 287B (11% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/clear_bg_0517?wid=290&hei=227&fmt=png-alpha could save 136B (17% reduction).
Show how to fix
  4 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.


99 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="https://www.bl…rack=cat3modrn"></a> is close to 1 other tap targets final.
  • The tap target <a href="https://www.bl…rack=cat3modrn">Diamond Jewelry</a> is close to 1 other tap targets final.
  • The tap target <a href="https://www.bl…track=rprmodrn">Monique Lhuill…ngagement Ring</a> is close to 1 other tap targets.
  • The tap target <a href="https://www.bl…track=rprmodrn">Monique Lhuill…ngagement Ring</a> is close to 1 other tap targets.
  • The tap target <a href="https://www.bl…ck=focus1modrn" class="cta-white-only">Learn More</a> is close to 1 other tap targets.
  • The tap target <a href="https://www.bl…licies/privacy">Updated Privacy Policy</a> and 2 others are close to other tap targets.
  • The tap target <a href="#"></a> is close to 1 other tap targets final.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.


77 / 100    Speed
  Should Fix:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 5 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Optimize CSS Delivery of the following:

  • https://bnsec.bluenile.com/bnsecure/static/main-shell.9c041d607fc7f81d5cdd6c0c875b6cff.css
  • https://bnsec.bluenile.com/bnsecure/static/navigation-sprites.597633374c2cddf779966c724d179ce9.css
  • https://bnsec.bluenile.com/bnsecure/static/site-stripe.af57268ef7a6ce6f4dcae6d9504d1640.css
  • https://bnsec.bluenile.com/bnsecure/static/homepage.18af55fa116e2495c5df3cbfc130ec71.css
  • https://bnsec.bluenile.com/bnsecure/static/popup.e8d64ee92be885a6a195503d17497e3a.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 139.6KiB (19% reduction).

  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/HOL_2018_Wk44_71072_71069_68096_Gifting_Hero_Engagement_Segment_Page_LRG?$MODRN_HP_Hero_lrg$&rgn=5800,1100,0,3200&hei=400 could save 18.8KiB (17% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/BN_Fall_Lifestyle_Couple2_Shot_7B_004_71074?$MODRN_Promo_lrg$&rgn=2650,1250,2,1100&wid=1440&hei=300 could save 12.7KiB (14% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/Astor_Group_Loose_Blue_LOGO_HP_LRG?$MODRN_focus_lrg$&rgn=7000,0,0,6001 could save 10.1KiB (21% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/HOL_2018_Wk44_71012_71402_71385_FULL?$MODRN_Story_lrg$&rgn=4000,1500,0,3100 could save 6.1KiB (21% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/2018_NOV_DEC_BYOR_71043_A?$MODRN_BYO_lrg$&rgn=1300,720,0,4450&wid=280&hei=500 could save 5.8KiB (23% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/58126_50751_66122_17936_Fall_Lifestyle_Couple4_Shot_5A_069?$MODRN_Gift_lrg$&rgn=2800,0,2,3800 could save 5.4KiB (21% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/Customer_Service_Bubbles?$MODRN_Guide_lrg$&rgn=6000,1650,0,1700&bgc=100E31 could save 5.3KiB (27% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/30609_HERO_A_020917_SOC_2?$MODRN_focus_lrg$&rgn=2050,250,2,2350 could save 4.9KiB (17% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/70841_62864_49651_BN_Fall_Lifestyle_Couple1_Shot_1C1_116?$MODRN_Gift_lrg$&rgn=3925,220,2,1925&wid=420&hei=425 could save 4.6KiB (19% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/50766_6567_9876_BN_Fall_Lifestyle_Couple2_Shot_10_FILM_1?$MODRN_Gift_lrg$&rgn=1075,160,2,1750 could save 4.4KiB (17% reduction).
  • Compressing and resizing https://bnsec.bluenile.com/bluenile/is/image/bluenile/Astor_Refresh_MegaMenu3_2x?qlt=30 could save 3.2KiB (57% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_PEAR_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1200,530,0,2000 could save 3KiB (22% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_CUSHION_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1160,400,0,1300 could save 2.9KiB (19% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_PRINCESS_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1340,330,0,1500 could save 2.8KiB (18% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_R0UND_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1600,350,0,1500 could save 2.5KiB (17% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_ASSCHER_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1100,80,0,1500 could save 2.5KiB (18% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/Signaturediamonds_HERO_B_091214_EVGRN_transparent?$MODRN_DiaBar_lrg_v2$&rgn=3400,2400,0,1500 could save 2.3KiB (19% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412982/cat-2147412982-1.jpg could save 2.2KiB (26% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_RADIANT_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1480,190,0,1650 could save 2.1KiB (18% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412981/cat-2147412981-1.jpg could save 2.1KiB (24% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_MARQUISE_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1100,360,0,1900 could save 2.1KiB (18% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_OVAL_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1340,320,0,1900 could save 2.1KiB (18% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412979/cat-2147412979-1.jpg could save 2.1KiB (24% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_HEART_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1130,-100,0,1900 could save 2.1KiB (17% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/59363_66730_66494_HERO_A_052918_flipped1?$MODRN_Cat_lrg$&rgn=2260,1950,0,3400 could save 1.9KiB (23% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412978/cat-2147412978-1.jpg could save 1.8KiB (26% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_EMERALD_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1240,350,0,1500 could save 1.7KiB (14% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412980/cat-2147412980-1.jpg could save 1.7KiB (30% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412977/cat-2147412977-1.jpg could save 1.4KiB (26% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_PEAR_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1200,-130,0,3000 could save 1.4KiB (19% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_CUSHION_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1160,-280,0,2300 could save 1.3KiB (18% reduction).
  • Compressing https://bnsec.bluenile.com/bnsecure/360/2147412976/cat-2147412976-1.jpg could save 1.3KiB (26% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/67646_58200_60463_HERO_A_061418?$MODRN_Cat_lrg$&rgn=3500,750,0,3300 could save 1.3KiB (13% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_PRINCESS_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1340,-330,0,2500 could save 1.1KiB (16% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/52513_HERO_A_061418?$MODRN_Cat_lrg$&rgn=2500,300,0,2700 could save 1.1KiB (15% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_R0UND_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1600,-310,0,2500 could save 1.1KiB (16% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_OVAL_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1340,-320,0,2900 could save 1.1KiB (17% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_MARQUISE_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1100,-310,0,2900 could save 1KiB (16% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_HEART_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1130,-720,0,2900 could save 1KiB (15% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_ASSCHER_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1100,-600,0,2500 could save 1KiB (16% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_RADIANT_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1480,-440,0,2650 could save 1,002B (16% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/LD_EMERALD_HERO_A_042318?$MODRN_DiaBar_lrg_v2$&rgn=1240,-300,0,2500 could save 867B (14% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/49975_HERO_A_061418?$MODRN_Cat_lrg$&rgn=3000,0,0,4500 could save 837B (16% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/2_HERO_A_061418?$MODRN_Cat_lrg$&rgn=3950,100,0,4000 could save 769B (12% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/40779_HERO_A_0618_EARRING_SLAT1?$MODRN_Cat_lrg$&rgn=3100,1350,0,3000 could save 675B (13% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/bn_available_minimized-idle_us_v2?&fmt=png-alpha could save 664B (29% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/43511_HERO_A_061418?$MODRN_Cat_lrg$&rgn=3400,0,0,4400 could save 662B (11% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/BN_Midnight_Wordmark_Medium_100E31?&fmt=png-alpha could save 544B (16% reduction).
  • Compressing https://bnsec.bluenile.com/bluenile/is/image/bluenile/clear_bg_0517?wid=290&hei=227&fmt=png-alpha could save 136B (17% reduction).
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 1.7KiB (49% reduction).

  • Compressing https://storage.googleapis.com/bluecore_addons/blue_nile.ju.js could save 1.3KiB (54% reduction).
  • Compressing https://vms.boldchat.com/aid/622918153637764063/bc.pv?script=true&securevm=true&blur=false&vm=true&poll=65000&swidth=1366&sheight=768&sdpi=96&url=https%3A%2F%2Fwww.bluenile.com%2F&wdid=3855064483794580490&idid=5210938155085457765&1540831018209&_bcvm_vrid_=true&_bcvm_vid_3855064483794580490=1540831018210Sundefined&_bcvm_vrid_3855064483794580490=1540831018211Sundefined&&hasbutton=false&fcbdid=7216074215047467380 could save 394B (35% reduction).
Show how to fix
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://www.google.com/recaptcha/api.js?onload=recaptchaInit&render=explicit&hl=en (5 minutes)
  • https://fullstory.com/s/fs.js (10 minutes)
  • https://d.impactradius-event.com/A1271727-cd78-462a-9184-4283b22f49261.js (15 minutes)
  • https://www.googletagmanager.com/gtm.js?id=GTM-SFQJ&l=__googleTagManager (15 minutes)
  • https://connect.facebook.net/en_US/fbds.js (20 minutes)
  • https://triggeredmail.appspot.com/triggermail.js/blue_nile.js (60 minutes)
  • https://www.google-analytics.com/plugins/ua/ec.js (60 minutes)
  • https://www.googleadservices.com/pagead/conversion_async.js (60 minutes)
  • https://js-agent.newrelic.com/nr-918.min.js (2 hours)
  • https://www.google-analytics.com/analytics.js (2 hours)
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 694B (34% reduction).

  • Minifying https://connect.facebook.net/en_US/fbds.js could save 694B (34% reduction) after compression.
Show how to fix
  5 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.



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